It was announced earlier this week that the Online gambling technology provider, NYX Gaming, has recently signed a deal with BetDigital, a UK-based gaming content provider. NYX Gaming, based in Toronto, Canada, announced on Tuesday that it had come to an agreement with Betdigital to acquire the company. The deal would involve NYX Gaming paying a maximum of £24.5 million pounds. This amount is based around an undisclosed amount of money that will have to be paid up front, as well as an earn out over the course of the next three years. It is believed that the total amount of the deal was worked out based on the 2.51x multiple of BetDigital’s earnings.
Who is BetDigital?
BetDigital was launched back in 2011 and has been creating and providing gaming content and gaming systems to all sorts of different casinos, including online, mobile, land-based and Interactive TV platforms within the United Kingdom. The company has built a good reputation since its launch and its CEO, Heath Samples, has said he believes NYX Gaming’s acquisition of BetDigital will help NYX to gain the maximum returns with regards to their Omni-channel expansion.
NYX Gaming Going strong in 2016
NYX Gaming’s CEO, Mr Matt Davey, said BetDigitals experience with Omni-channel content and its expertise with regional content will help to ensure that NYX Gaming is able to strengthen and improve its reach and underpin the company’s Global Content Strategy. In addition to this, he believes NXY Gaming and its OpenBet Division will benefit massively from having BetDigital on board. OpenBet has actually been a client of BetDigital since 2013, so the fact that they have worked together in the past can only be seen as a good thing.
We reported on NYX Gaming last week after the company published its financial results for the first quarter of 2016. The results were pretty impressive and now with the purchase of BetDigital, it looks like the company has big plans for the future.
