Scientific Games seals 007 deal

It’s still to be seen whether Daniel Craig will return to the James Bond franchise. At the last ask, he was holding out for a two-movie deal worth over £100 million. All of which said, whoever stars in the film tentatively entitled ‘Bond 25’, you can rest assured that any 007 gaming gambling tie-in will come courtesy of Scientific Games.

A new exclusive licensing agreement gives Scientific Games the rights to all past and future Bond movies. The firm also landed the rights to all six of the actors who’ve officially essayed 007 – Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and the aforementioned Mr Craig.

Daniel Craig as 007 James Bond

SG delighted with premium Bond arrangement

Under the terms of the arrangement, Scientific Games will be free to develop Bond themed titles for lottery games, land-based gaming and social slots.

“The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry,” said Kevin Sheehan, the chief executive of Scientific Games.

Scientific Games logo

Scientific Games keen to “harness power of 007 brand”

“James Bond is synonymous with action, excitement, and next-generation technology.

“We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead

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Nigel Frith