Caesars Entertainment has announced its new chief marking officer will be Ruben Sigala
Harvard Business School graduate Sigala has been serving as interim CMO since May of last year.
Ruben Sigala – Company Man
Sigala’s appointment is still to receive regulatory approval. Still, his commitment to Caesars is long and impressive. Indeed, he joined the company as chief analytics officer in 2005. Before that, he worked in the cruise liner industry and served as a consultant for Ernst & Young.
Before Harvard, he studied Business Administration at the University of Kansas.
“During his 11-year career with the company,” explained Caesars president and chief executive Mark Frissora, “Ruben Sigala has led Analytics, Pricing, Yield and Revenue Management functions… and launched customer segmentation, big data and performance management platforms which have played key roles in our recent operational accomplishments.”
Caesars interim success secured Sigala’s future
Frissora was also keen to point out that Sigala’s success as interim CMO contributed to his being offered the job on a permanent basis.
“As interim CMO, Ruben has demonstrated the critical leadership and executions skills necessary to lead our marketing teams’ pivotal role in our long-term success… and to collaborate effectively with our property and corporate leadership teams as we prepare to emerge from the CEOC bankruptcy process.”
