launches UK TV advertising campaign has launched a TV advertising campaign in the United Kingdom.

The company is using the commercial to promote the fact it’s entered the world of online gaming.

Geoff Bell

PlayOJO rings the changes with Geoff Bell

The commercial was created by the 101 advertising agency and was directed by the award-winning Chris Woods. It features Geoff Bell (above) whose credits include Kingsman, Green Street and Guy Ritchie’s RocknRolla.

In the ad, Bell plays a rogue PlayOJO employee who resigns over the company’s policy of giving customers money back on every bet.

PlayOJO went live in Feburary. The online gaming company pays back real money on every bet, regardless of whether the player wins or loses. logo

Company founder thrilled with new TV ad

Company co-founder Ohad Narkis is full of enthusiasm for the new ad campaign: “Working with a brilliant, intelligent and creative company like 101 was a real pleasure.

“There’s a unique and creative approach at work that we believe will help the ad stand out in a crowded marketplace.

“We have become so used to seeing ads for online casinos where the offer seems too good to be true, and it usually is.

“But this is a completely different kind of ad for a completely different kind of online casino – a better, fairer alternative to what’s currently out there.

“The key message we wanted to communicate was that with PlayOJO there are no catches; what you see is absolutely what you get.”

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Nigel Frith