Ladbrokes Casino has revealed that legendary jockey, Frankie Dettori is their new brand ambassador. Dettori who is also a Television personality will be the face of the company’s brand.
Speaking of this decision, the casino group’s marketing department stated that it seeks to integrate Dettori’s personality into the company’s brand. This is an attempt by Ladbrokes to get more coverage as compared to its competitors who have also used well-known sports personalities as brand ambassadors.
Ladbrokes Plans a TV Campaign
According to news sources, they have already begun filming a television advertisement with Dettori. Speaking of his role as the new brand ambassador, Dettori expressed that he is happy to be working with the company and is looking forward to working closely with the team. He said he also aims to use this platform to promote racing.
Dan Staples, who is the UK Marketing Director for Ladbrokes said they are very excited to have Dettori on board. Adding that his passion for sports makes him a perfect fit for the Brand.
