10Bet is getting ready to become one of the biggest sports betting platforms in the UK. With the operator’s online sport betting platform, 10Bet UK Sports, they aim to acquire a large portion of the UK market. According to research, 10Bet is a leader in the sport betting industry with a wide range of in-play betting options and live events. The research also states that it’s in a strong position to challenge some of the major sport betting services in the UK.
How 10Bets Aims to Lead the In-Play Service Market
10Bets has managed to build a large customer base through its online acquisition strategy. In a bid to build an even larger audience and with the EURO 2016 coming up, 10Bet has decided to launch its first ever offline campaign. This campaign aims to connect with new sports fans. Speaking about the campaign, 10Bet’s Managing Director David Bazak, explained their In-Play services and live events give them a competitive edge over their competitors. He also added while they do not have the same advertising resources as their competitors, their customer base is strong enough to see them through.
More About 10Bet’s Marketing Campaign
10Bet’s campaign is a collaborative work between the London-based agency, Jump and AMS media which will focus on 10Bet’s in-play markets and live events. This campaign will make use of Television adverts on channels such as ITV4, Eurosport and many others. Radio adverts will also be used as part of the campaign which will target the operator’s audience. It is said that 10Bet has taken a scientific approach towards acquiring new customers. In order to beat their competitors, a representative from 10Bet says their campaign aims to be effective as well as aggressive to meet the desired outcomes. 10Bet is, however, confident this campaign is going to create more brand awareness and reach its desired objectives
