BetVictor and the Liverpool Football Club have officially announced they have signed an agreement that will see BetVictor become a Principle Partner of Liverpool FC, as well as an official global online betting partner.
What does BetVictor get?
The deal signed between BetVictor and Liverpool FC will last for three years and will see the bookmaker become one of Liverpool’s principle partners. While there has been no word on how much the deal is worth, we have to imagine it is a huge sum of money.
So, what will the company get out of the deal? For starters, it will become Liverpool’s official global online betting partner. On top of this, its branding will feature heavily on Liverpool’s training kit, which will be used this summer to train for the 2016 – 2017 season.
BetVictor will also see its branding featured at Anfield with pitch side LEDs, as well as on the team’s famous press conference backdrop. This should go a long way to improve BetVictor’s brand awareness, especially when it comes to International markets.
BetVictor celebrates its new deal
BetVictor has decided to go ahead and celebrate its new partnership with Liverpool FC by offering new customers, who come via the Liverpool FC website, 50:1 odds that Liverpool will win the upcoming Premier League. Existing clients will be given 4:1 odds that Liverpool will win any major trophy in the next season, to celebrate the partnership.
The firm was founded in 1946 and has grown to become one of the largest online bookmakers in Europe. It operates in more than 160 countries so it makes sense that a well-known team like Liverpool FC would be happy to work with the likes of BetVictor.
The chief commercial officer for the football club has come out and said how thrilled Liverpool FC is to welcome them to the family and how eager everyone is to work with such an ambitious and respected bookmaking brand.
