The entire country and the world is currently still in shock over the referendum results that will lead to the United Kingdom leaving the European Union. When the news broke, it immediately affected the Pound, which saw its value plummet to the lowers levels against the U.S. Dollar since the 1980s. However, despite the doom and gloom, Ladbrokes has come out and said it will avoid making any knee-jerk reactions at this time.
Despite the fact that Ladbroke’s home country looks set to leave the European Union, the company says it needs to remain calm and think clearly before making any kind of decision. The Chief Executive of Ladbrokes, Mr Jim Mullen, has come out and said that the Brexit referendum has certainly made things interesting and will bring new questions and challenges to the table. However, Ladbrokes must take the time to understand the full implications of any decisions before making them.
One of the world’s largest online gaming affiliates is confident that the industry as a whole will bounce back from Brexit in the future. They added that bookmakers and their suppliers are likely to feel the results in their financials fairly soon, as many operators across Europe will be hurt by the weaker Pound.
Many International Affiliates are tied in with the Pound in countries like Malta, Denmark and Germany. In the short term, this will take some serious planning to get through. When it comes to the regulatory side of things, bookmakers and certain affiliates shouldn’t be hit too hard in the coming months, as the Gambling Act regime is very stable.
Many people have been concerned about Gibraltar though as any operators based there could suddenly find out that they are no longer licensed to operate in the European Union. Only time will tell if Gibraltar operators will be able to legally conduct business within the EU.
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