A leading supplier of products and services to the online and retail betting markets SIS announced that it has signed a virtual content distribution agreement with one of the leading gambling operators, Ladbrokes. Under the terms, SIS will provide Ladbrokes with its on-demand racing games, as well as its Infinite Games offering that will go live with the leading gambling operator.
This deal will offer Ladbrokes bettors six times more betting opportunities than what traditional virtual content would provide them. Gamblers will be able to bet on a wide range of games offered by Ladbrokes, including motorbikes, motor racing, horse racing, and greyhounds.
SIS Offers Bettors with More Camera View Options
SIS, which recently launched its second generation of Infinite Games, has also introduced offerings that give players an opportunity to choose amongst three camera views, which are:
- A TV broadcast view.
- An overhead drone view.
- A ride-on view.
The full-screen view is yet another feature recently added. This feature has been added so that bettors will be able to view the on-demand racing gaming options clearly.
Head of Product, Marc Thomas, commented by saying the SIS Infinite Games offering’s focus is to present a new role for virtual gaming content in the iGaming industry through the provision of an exceptional cross-sell product between a casino and sportsbook.
