UK Gambling Commission Introduces Two-Way Communication with Consumers

The UK Gambling Commission has called upon consumers and parties that represent consumers, to help shape how it works with the public. Yesterday, UKGC published a ‘two-way communication plan’ for interacting with consumers which highlight its approach to those who partake in gambling or have an interest in gambling.

Commenting on the new approach, UKGC Chief Executive Sarah Harrison, said in a video-blog that they want gambling operators to do much more as they strive to prioritise their customers as the heart of the business. Ms. Harrison further stated that they are doing this via the regulations that they set and the way in which they go about implementing them.

UK Gambling Commission – two-way communication themes

Ms. Harrison said that their main two-way communication incorporates three primary ideas which include:

• Increasing transparency and clarity of the UKGC in the UK.
• Responsiveness – with the rapid growth and development in the gambling market. The UKGC had found it necessary to keep pace with all newly introduced developments and be receptive all upcoming changes.
• Partnerships – according to the UKGC, working with other corporations involved in the iGaming industry, more especially ones in direct contact with consumers, will be helpful to all involved bodies.

Commenting on the new plan, Chief Executive at GamCare Dirk Hansen, said they welcome this level of interest both in reaching out directly to customers to gain their viewpoint and obtaining information on customers.

A gambling support service Project Manager at Citizens Advice, Katie Fry, also expressed her support by saying they are pleased that the UKGC is seeking out viewpoints from different corporations who already place the customers at the heart of their businesses. She closed her remarks by saying the new plan will add valuable insights from companies that are already involved in the industry.

Whether you play slots, online casino, online betting games or any for of online gambling, sites need to be regulated in the UK. Check first before parting with your money.