It can be hard to set yourself apart from the crowd in the casino industry. There is intense competition between casinos and between game providers vying for the attention (and the wagers) of their customers.
One game studio has gone the extra mile to reach out to players that may otherwise have overlooked its titles, once again upping the ante in an already exciting playing field.
Swedish game development behemoth NetEnt has kept players coming back for more thanks to its generous slot release schedule and the unwavering standard of quality that all of its titles adhere to.
But this summer, NetEnt is branching out further, adding even more value to an already successful games library and bringing their titles to a broader audience. Introducing the NeEnt MAX product line!
What are NetEnt MAX slots?
NetEnt has decided to help answer this question by releasing two new slot games side by side – BerryBurst and BerryBurst MAX. Both will be available on the 23rd August at all NetEnt casinos.
That leaves us plenty of time to better understand the concept behind the MAX slots initiative. NetEnt has been operating since 1996 and as an organisation, has picked up plenty of market wisdom along the way. One such piece of wisdom is the importance of listening to what customers want.
In the case of the gambling industry, ‘customers’ including both slots players and the online casinos they frequent. These customers have been telling NetEnt the same thing, essentially that while NetEnt titles are fun, creative and engaging, they do not appeal to all players, mainly on the basis of their technical specifications.
Values like Return to Player, max wins and hit frequency have, for the most part, been quite similar for many NetEnt titles over the past years. The game provider has released a number of titles that appeal to players who find their gambling satisfaction in small, regular slot wins. Players with a different gambling style were less enthused with this structure.
In response, NetEnt has developed the MAX slots concept. Essentially, these slots will be identical to their non-MAX siblings, sharing the same top-notch design, animation, ambience and gameplay that NetEnt consistently providers. The only difference is in the all-important payout details.
BerryBurst Slot
The first trial of the MAX slot concept will be on BerryBurst, an upcoming slot that will be released in two versions next month.
Both BerryBurst and BerryBurst MAX will enjoy the same NetEnt attention that the game provider gives to all of its slots. The fruity game offers a lush, colourful experience, with flawless animation, fruity symbols and a soundtrack that inspires happy, summery daydreams.
Both slots also share the same features, which include Wild Substitutions, Expanding Wilds and Re-Spins that elevate this fruit machine throwback to the cutting-edge slot experience players deserve. Take a look at the following video sneak-peek to see what BerryBurst will look like once it launches.
Going MAX
The only difference between the two versions of BerryBurst is the payout potential. Let’s take BerryBurst. This slot has a Return to Player value of 96.56%, a hit frequency of 20.2% and a maximum coinciding win of 100,000 coins. This means that players will be rewarded more frequently, albeit in smaller amounts, with a decent maximum win value.
When it comes to BerryBurst MAX, the numbers have been tweaked in order to appeal to players who enjoy taking bigger risks with the possibility for biggest rewards. BerryBurst MAX has an RTP of 96.23%, which readers will note is slightly lower. The hit frequency sits at 14.6% and the maximum coinciding win is a huge 200,000 coins.
What this means is that BerryBurst MAX will pay out less frequently however when it does, the wins will be greater. Those looking for a high-risk/high-reward casino experience will certainly find these stats of interest!
A word from NetEnt
The minds behind NetEnt have clearly been hard at work in developing the MAX concept and have taken feedback from players and casino operators into consideration. After all, a game provider must cater to both in order to be successful. A recent press release laid out the thinking behind the new initiative.
Henrik Fagerlund, Chief Product Officer at NetEnt, said, “It is important for us to diversify the volatility in our games as we know that our partners are demanding more flexible games catering to different player needs, and we are a supplier that listens to our customers and deliver quality.
“We are certain that the MAX releases will add another dimension to our already hugely popular portfolio, and we are pleased to increase the standard of the gameplay experience for players.”
Play BerryBurst at these NetEnt casinos
More and more casinos are offering NetEnt games these days, such is their popularity and player appeal. With the launch of the MAX slots line, that popularity is set to grow even further and casinos will be keen to provide players access to this improved NetEnt experience.
Below are just a handful of casinos offering NetEnt games where you will be able to play BerryBurst – in both forms – once it launches next month!
 | 100% up to £300 +300 freespins | 1300+ GAMES | Play Now READ REVIEW T&Cs apply |
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 | 200% up to £5,000 + 50 Free Spins | 900+ GAMES | Play Now READ REVIEW T&Cs apply |
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 | 100% up to £200 + £10 Bonus Cash | 500+ GAMES | Play Now READ REVIEW |
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 | 200% up to £3,000 +50 Free Spins | 400+ GAMES | Play Now READ REVIEW |
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 | £30 Bonus and 20 No-Deposit Spins | 600+ GAMES | Play Now READ REVIEW T&Cs apply |
