Ladbrokes Signs New Jokey Ambassador
has revealed that legendary jockey, Frankie Dettori is their new brand ambassador. Dettori who is also a Television personality will be the face of the company’s brand.
Speaking of this decision, the casino group’s marketing department stated that it seeks to integrate Dettori’s personality into the company’s brand. This is an attempt by Ladbrokes to get more coverage as compared to its competitors who have also used well-known sports personalities as brand ambassadors.
Ladbrokes Plans a TV Campaign
![Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fcasinouk.com%2Fladbrokes-signs-jokey-ambassador%2F"e=Ladbrokes+Signs+New+Jokey+Ambassador&description=Ladbrokes+Casino+has+revealed+that+legendary+jockey%2C+Frankie+Dettori+is+their+new+brand+ambassador.+Dettori+who+is+also+a+Television+personality+will+be+the+face+of+the+company%27s+brand.Speaking+of+this+decision%2C+the+casino+group%27s%C2%A0marketing+department+stated+that+it+seeks+to+integrate+Dettori%E2%80%99s+personality+into+the+company%E2%80%99s+brand.+This+is+an+attempt+by+Ladbrokes+to+get+more+coverage+as+compared+to+its+competitors+who+have+also+used+well-known+sports+personalities+as+brand+ambassadors.Ladbrokes+Plans+a+TV+CampaignAccording+to+news+sources%2C+%C2%A0they+have+already+begun+filming+a+television+advertisement+with+Dettori.+Speaking+of+his+role+as+the+new+brand+ambassador%2C+Dettori+expressed+that+he+is+happy+to+be+working+with+the+company+and+is+looking+forward+to+working+closely+with+the+team.+He+said+he+also+aims+to+use+this+platform+to+promote+racing.Dan+Staples%2C+who+is+the+UK+Marketing+Director+for+Ladbrokes+said+they+are+very+excited+to+have+Dettori+on+board.+Adding+that+his+passion+for+sports+makes+him+a+perfect+fit+for+the+Brand.&picture=%2Fwp-content%2Fuploads%2FImage-of-Ladbrokes-Brand-Ambassador.jpg){kind=link}
