William Hill joins with Ever Adventure

Earlier this week William Hill announced that it has signed an agreement with a company called Ever Adventure, who is the operator behind the online casino, Slotser Casino. This partnership between William Hill and Ever Adventure aims to develop new casino games and products, using gamification features. The hope is that this will create more entertaining products, especially for more casual players.

Who is Ever Adventure?

The company Ever Adventure has been around since 2014 and has been operating the Slotser Online Casino that offers its customers a unique experience. The Slotser Casino has been using its own custom casino platform and since opening, has been offering a growing number of games, both proprietary and third-party. In fact Ever Adventure has been working with companies like Eyecon and Microgaming recently to improve Slotser’s offers and NetEnt content will be added in the near future as well. The company which has offices in the Isle of Man and in London, is currently being led by CEO Josh Morris. Morris used to be the commercial director of Virgin Games before it was bought by Gamesys in 2013.

William Hill and its deal with Ever Adventure

As for the deal between William Hill and Ever Adventure, William Hill is said to be working on a roadmap for new casino products that Ever Adventure can introduce to the public through Slotser. The fruit of their collaboration will also be soft-launched through William Hill’s Affiliated United platform this summer. If everything goes according to plan, the companies will then be able to accelerate the process later this year.

William Hill’s Managing Director, Crispin Nieboer, has come out and said he feels that this partnership will help them to explore and develop new ways to appeal to a much wider audience. He went on to say that the deal plays to each company’s’ strengths and everyone is eager to see what ideas they can come up with to reach more casual players.

Finally, Morris added he believes Ever Adventure will benefit greatly from his firm’s experience and ideas, saying he thinks working together will see Ever Adventure and Slotser expand into new territory. As the market continues to embrace mobile technology, it has become increasingly important for companies to be able to adapt and evolve quickly to excite their customers.