The £150m casino and shopping complex; Resorts World Birmingham, has finally opened, hoping to transform Birmingham City into a global destination in England. The 12-storey building has been designed with a cruise ship theme and features 50 outlet shops, a casino, cinema, spa, hotel, 18 bars and a number of restaurants. The building has been built on the National Exhibition Centre (NEC) site beside the Genting Arena gig venue. But some anti-gambling campaigners have shown their concerns by criticising the venue.
Jim Orford, the founder of Gambling Watch UK and also professor of clinical and community psychology at the Birmingham University, said many electronic gambling machines are dangerously addictive, with the highest concern of this entire project being the fact that developers are normalizing gambling. He also added by saying, in some countries such as Singapore, the government intentionally made casino entrance fees more expensive because they were anxious to protect their own citizens.
Barry Clemo, Operations Manager at Resorts World claimed the resort will attract more casino players, shoppers and concertgoers. He also added by saying the resort is the first of its kind in the UK and there will be no need for visitors to leave the building.
The 12-storey resort, which will create 1 200 permanent positions, can accommodate approximately 12 000 people at once. The main object of the resort was aimed at people who are too old to push through the crowds in the city and people who are too young to sit at home and watch TV.
Resorts World Birmingham will contribute to the 56m visitors the West Midlands attracts each year and also add to the existing major visitor attractions in the UK such as The Library of Birmingham and Warwich Castle.
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