Playtech announced yesterday the 13th of July 2016 that it has recently acquired a fellow gambling software provider, Best Gaming Technology (BGT). Playtech is a well-respected supplier of software and other services to the international gambling market. This acquisition forms part of Playtech’s plans to expand its global presence. It also hopes that with the help of BGT, it can improve its omni-channel offering, while bringing digitisation to its retail gaming business.
As for BGT, it was founded in Vienna, Austria, back in 2005 and ever since then has built up a good reputation. The company eventually became a major provider of sports betting software, as well as other related solutions for gambling operators. BGT has seen its software used by numerous highly-rated online betting sites and casinos including Paddy Power, Ladbrokes, William Hill, and Betfred.
BGT has been most well-known for its specialisation in self-service betting terminal software. BGT have tried to make themselves stand out from other developers by combining top-class technology with a digital terminal. The company was also fairly well known for offering its ePOS system, till systems and an omni-channel sports betting platform.
Playtech decided to purchase BGT in order to expand its presence in the UK, however, the acquisition will likely improve Playtech’s presence in Spain and Italy as well. The deal will see Playtech purchase 90% of BGT’s issued capital share for around £115 million, while the founder of BGT will retain the other 10%. It looks like he will remain with the company for the next three years, at which point Playtech will have the option to purchase the remaining 10% in 2019.
The CEO of Playtech said that he believes retail operators need to improve and enhance their offerings with digitisation, which will help create a simple and intuitive experience for customers. This is something he believes BGT will be able to help with in the future.
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