LuckyNiki, a new online casino with a Japanese theme, has gone live.
The enterprise is backed by a team of Japanese casino experts and is fronted by Japanese host Niki.
Those involved in the project include a variety of specialists in marketing, affiliates, support and customer relationship management.
Desktop and mobile versions of LukcyNiki.com were developed by software supplier SkillOnNet. The website is licensed in Malta, Denmark and the United Kingdom.
The new venture will feature some 600 slots and table games from such notable names as NetEnt, Microgaming, WMS, NextGen and GVG. Live casinos will be offered by Xpro, Novomatic and Evolution.
As for affiliates, they’ll be handled by a dedicated team in Japan. Foreign sales, meanwhile, will be managed by EGO.
“The key part of this project was to build a Japanese casino from the bottom up by a team of Japanese personnel who have a lot of experience in the Japanese online casino industry,” said LuckyNiki.com chief executive Ran Mishori.
“I am glad to say we 100% succeeded and I believe we are ready to provide with the famous high-level of Japanese standard for product and support.
“We found out that many players from around the world are interested in Japanese games and anime culture. Therefore, we created a casino which will showcase the unique nature of Japan and will roll out innovative Japanese games and promotions in the coming months.”
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