Gala Coral launched its new Coral Vegas app which was followed by a new advertising campaign aimed at marketing this app. This new Ad which is referred to as Electrifying will be on air in three months. This Ad will feature a new addition to Coral Vegas known as Electric Tiger. Gala Coral also revealed that the new campaign developed by Moving Pictures Company and Cravens would be a multi-channel.
The first Gala Coral advertisement is set to go on air tonight after the match between Everton and Sunderland. This game will be broadcast on SkySports. Because this Ad is a multi-channel advertisement campaign, the public will see it at movie cinemas, online media platforms and on some of UK broadcasters. According to Gala Coral representatives, the new Electrifying advertisement is very different from other gambling adverts. The reasoning behind this Ad will grab the viewers’ attention and also have a positive effect on them.
Head of Advertising at Gala Coral, Paul Carson commented on the first broadcast of the advertisement which will happen tonight. He said that this Ad had reached the online gambling site’s goal to showcase the user-friendly and sleek design of the new Gala app. He also said the company is focused on developing Coral Vegas and aim to make it their main casino product which will be available for mobile devices. Carson stated that players who install or download this new app would be able to play or withdraw their winnings from any location at any time. This is all thanks to a multi-channel connect card which is exclusive to Gala Coral. The connect card allows players to play online and collect their winnings at any one of the 1875 Coral shops which are land-based.
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