Betstar, the online sportsbook, has just announced signing a deal with the current Premier League champion team, Leicester City Football Club. It was launched by PokerStar earlier in 2016 and this deal is a further step towards popularising the brand.
Thanks to this deal between Betstar and Leicester City, it will gain massive publicity with the brand being visible on various LED screens around the home stadium, King Power Stadium, of Leicester City as well as several other locations. That’s not all, though, Betstar will also be able to use Leicester City’s crest for marketing purposes, as well as images of the team’s players. On top of this, the agreement signed between the club and Betstar will also make certain players available to the sportsbook, which could be used for various promotional purposes.
As for what Leicester City gets out of the deal, it will be sure to offer the club’s fans bespoke promotional offers and odds whenever the team plays.
The Vice President of Corporate Communications at Amaya, Mr Eric Hollreiser, has come out and said the football club recently changed people’s perspectives on who stood a chance of winning the Premier League. He likened this to Betstar and how the company is trying to shake up the industry, taking on well-established companies and trying to beat them with its innovative product launches.
Betstar began offering its services to players earlier this year and are the sports betting division of PokerStars, which is the largest digital poker room in the entire world. The bookmaker has a wide range of betting options available, including popular and expected betting options, as well as less common ones. This is then combined with innovative products such as Spin & Bet, as well as very exciting and entertaining promotions for its customers.
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