The Online Casino, 32Red, has recently confirmed that the company has decided to extend its existing sportsbook partnership with Kambi, which will mean that Kambi will continue to provide 32Red’s customers with access to its sports betting software.
32Red and Kambi first decided to partner up back in April 2014. Soon after beginning their partnership, the online casino came out with its 32Red Sports. The company was determined that it would quickly gain traction within the UK’s sports betting scene.
The CEO of 32Red, Ed Ware, has come out and said that he is thrilled to be able to continue working with Kambi and is excited for what the two companies can do together in the future to improve his customer’s experiences. He also made sure to acknowledge the part Kambi has played in helping his company to grow and how the partnership will continue to grow his company in the future This is thanks to Kambi’s knowledge and experience with sports betting and its outstanding product.
Kambi’s CEO, Kristian Nylen, has also spoken out about how happy he is that the partnership will continue and that he is thrilled that they decided to extend the contract. He also pointed out that this just goes to show how strong the company’s sportsbook offering is and how much customers enjoy using it.
32Red is also believed to be planning on investing more heavily in its sports betting going forward. This will hopefully help grow that sector of the company, as the company sees a lot of potential there and believe it could contribute to further overall growth.
While neither company offered further details about the new partnership, it is believed that this is set to be a long-term contract between 32Red and Kambi. The casino recently announced that it had become an official sponsor of Leeds United FC, so this seems like the perfect opportunity to really push their sports betting options.
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